In the world of search marketing , we're all familiar with the ALT attribute . In fact, we could say it's as popular as it is underutilized. Believe it or not, its presence in images is especially important, and at SH Marketing, we're going to show you why. Discover everything about this attribute in our new post!
ALT attribute, a must-have in your SEO strategy
1. What is the ALT attribute?
Let's not get ahead of ourselves; the first thing we need to understand is what this term refers to. In this sense, this HTML attribute , also known as alternative text ( alt text ), is the description of the image for different search engines, such as Google.
Press ALT
2. Function of the ALT attribute, what is it for?
Many people are unaware that accompanying an image with a descriptive text is essential for Google, specifically to improve usability and accessibility for users . Images can generate significant traffic through search results, which is why it's crucial to treat them appropriately.
3. Importance of using ALT
As we mentioned, ALT stands for " Alternative Text , " and it's the information search engines use to interpret images on websites . How many times has your browser failed to load images for various reasons? Well, this attribute is useful in those situations too. Even if you can't access the content, you can still learn what it's about.
Last but not least, it's also useful for users with latest mailing database visual impairments . As you can see, if there's one thing you can't fault the ALT attribute for, it's a lack of versatility.
4. Appearance of the ALT attribute
The code aspect of a descriptive text is very simple:
ALT aspect
While “img src” refers to the image file you want to display, “alt” is the text that describes it. Ideally, you should work on both parts of the body , always prioritizing the user over search engines.
The ALT attribute is only visible when accessing a page's source code or through specific web tools. If it is correctly implemented, it will accurately describe what the image is about. If, on the other hand, the multimedia file contains graphics with text, that content must be included in this attribute.